Hōjicha Powder

While traditional Japanese green teas are steamed to preserve their vibrant green colour and grassy elements, hōjicha takes a beautifully unique alternative path. It is made by taking mature green tea leaves and stems (sourced directly from the historic fields of Wazuka, Japan) and roasting them at very high temperatures. This artisanal roasting process completely alters the chemical structure and appearance of the leaf, changing it from a fresh green to a deep, warm reddish-brown. By carefully milling the roasted green tea into an ultra-fine powder - like matcha - it can be freshly whisked into hot water or plant-based milk to produce a traditional hōjicha or hōjicha latte. Our Great Taste Award-Winning Organic Hōjicha Powder allows you to discover a rich, velvety brew with a comforting, deeply savoury flavour profile. You will experience a distinctive nutty taste and a smoky aroma, beautifully balanced by an underlying caramelised sweetness, completely free of any bitterness.

Yes, our Organic Hōjicha Powder contains a trace amount of caffeine, but it is exceptionally low, making it celebrated as the ultimate comforting evening tea nightcap. The intense, high-temperature roasting process naturally breaks down and significantly reduces the caffeine molecules within the tea leaves. Additionally, because hōjicha is traditionally crafted using mature bancha leaves and stems - which naturally contain far less caffeine than young spring buds - the final ground tea powder is incredibly gentle on the stomach and completely lacks the astringency of green teas that have not undergone roasting. It provides a warm, soothing sense of relaxation without any jittery energy, making it safe for evening enjoyment, children, and caffeine-sensitive tea lovers alike.

The main differences between hōjicha powder and matcha lie in their processing, appearance, and flavour profiles. While both are cultivated from the same plant, the tea bush (also known as Camellia Sinensis), matcha is shade-grown, steamed, and ground into a vibrant emerald-green powder with a fresh, sweet, and creamy umami flavor profile designed for morning focus. Hōjicha, conversely, is unshaded, intensely roasted, and milled into a rich, earthy brown powder with a smoky, nutty, and woody flavour profile meant for pure comfort. Essentially, think of matcha as your vibrant daytime pick-me-up, and our low-caffeine Organic Hōjicha Powder as your cozy, soothing evening alternative.