Ghost Story
We all need something to believe in. Something good, decent and pure. Something with soul and purpose.
Enter Ghost Matcha® - the culmination of a lifelong passion for tea, over 20 years of tea culture study and 15 years of tea industry experience. Channelling the ancient principles of The Way of Tea (chadō), we are honoured to dedicate our expertise and spiritual energy to bring you Japan’s best tasting and most potent organic matcha.
Ghost Matcha has to be tasted to be believed. It’s like no matcha you’ve met before and we think it’s worlds apart from the rest. Below are the reasons why.
Organic: Always & Forever
100% of the matcha that we source is certified organic. This means that it is enriched with more flavour and even more positively charged with supernatural health benefits and green power. It also means that our matcha is grown in harmony with nature and in a manner that supports our sweet Planet’s eco-systems.
At Ghost Matcha, we’re passionate about the organic movement and we’re very proud that all our matcha and green teas are certified organic by the Soil Association.
Matcha is the green gold of Japan but not all matcha is created equal and its origin makes an enormous difference to its flavour profile. This is especially true of organic matcha.
In our quest to bring you the ultimate matcha, we've tasted and evaluated endless tea samples from across Japan. All the organic green teas in our collection were chosen for superior flavour and environmental sympathy and we will always prioritise taste and the Planet over yield and price.
We source our matcha directly from trusted specialist tea growers in historic Wazuka in the south of Kyoto Prefecture. Wazuka has a remarkably rich history and it was here that tea cultivation in Japan began, during the Kamakura period, over 800 years ago when tea was first planted in the foothills of Mount Jubu. Today, Wazuka is sometimes referred to as 'Teatopia' (or Chagenkyo) and accounts for 40% of the production of the world famous Uji tea (Uji-cha).
The Wonders of Wazuka
As all true tea connoiseurs know, when it comes to taste, terroir is everything. The alpha and omega. With blue skies, clean air and lush sunsets, Wazuka is a place of breathtaking scenic beauty where nature thrives and the soil is alive. There is indeed something spiritual about the place.
Wazuka has many inclines and steep slopes and whilst its topography plays a significant part in its legend, ultimately Wazuka tea owes its extraordinary flavour to one naturally occurring phenomena above all else: mist. Every day at dawn, the tea fields of Wazuka are blanketed with a heavy, ethereal fog which rolls in off the Wazuka River that flows through the heart of the town, from east to west. This thick mist shields young, delicate tea leaves from direct sunlight and thereby slows their growth. The prolonged exposure to diffused sunlight gives the green tea leaves a beautiful translucency and embues them with richer levels of flavour and a deeper concentration of umami.
Combined with its high elevation and lush soil, the mists of Wazuka mark its green tea apart and creates the superior flavour profile that makes Uji matcha so prized.
The Magic of Shade
Our trusted artisan growers have been farming tea on their organic tea fields around Wazuka for generations. They expertly craft Ghost Matcha® Original for us by organically growing high quality camellia sinensis tea plants under shade for 21 days. This intentional shading process creates a low-light environment that deprives the green tea leaves of sunlight, increases their chlorophyll and umami content and changes them on a cellular level. After the shading process is complete, they harvest the tea leaves in early May, carefully remove all their stems and veins and then stonemill these tencha leaves to perfection into our super fine, vibrant green ceremonial grade matcha.
Their extensive years of experience lovingly growing tea on their biodiverse land hasn’t just made them extraordinary producers of Japan’s green gold – they also have a profound respect for nature and their commitment to the environment resonates deeply with us.
The True Taste of Matcha
With its umami-rich flavour and sweet chocolate notes, Ghost Matcha® Original is a supreme ceremonial-grade organic matcha which will delight green tea lovers everywhere. Without any trace of bitterness, acidity or astringency whatsoever, this is how real, authentic matcha should taste.
It's time to whisk some Ghost.
Proudly originating from Crystal Palace in South London, Ghost Matcha was founded in response to the climate emergency and the biodiversity crisis that is upon us all.
We are a matcha purist's dream and have been willed into existence to show what a better, greener future for matcha can be.
It is our mission to lead a green revolution within the tea industry at-large and to set new standards for sustainability with all our organic green tea products and the way we trade. Where there is a greener way, we will take it.
ghost /‘gōst/ n: An animating or vital principle; a person’s spirit or soul; that which gives life to the body, in contrast to its purely material being; the life force, the breath of life.
Believe in Ghost
Ghost Matcha® Original is a supernatural organic matcha that’s positively charged with amino acids, antioxidants and L-Theanine. It vanishes without a trace, leaving you feeling spiritually refreshed, ready to answer the call and save the world.
